SEO & Growth Marketing Specialist

Usama Usman

4+ years growing websites through organic search turning data into rankings, rankings into results.

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4+ Years Experience
Technical & On-Page SEO Execution
Page 1 Google Rankings
Usama Usman portrait

About

I’m an SEO and Growth Marketing Specialist with 4+ years of hands-on experience helping businesses grow through organic search and data-driven marketing. I focus on building practical strategies that not only improve keyword rankings but also drive meaningful traffic and conversions. My work spans technical SEO, on-page optimization, link building, and growth-focused experimentation, where I look for scalable opportunities that others often miss. I’ve worked across different types of websites, which has helped me understand how to align SEO with overall business goals. For me, it’s not just about getting traffic it’s about building sustainable growth systems that deliver long-term results and real impact.

Technical SEO Link Building Keyword Research On-Page SEO Off-Page SEO Google Analytics Search Console SEMrush Ahrefs Screaming Frog Surfer SEO Google Looker Studio Local SEO E.E.A.T Content Marketing Digital PR AI Search Optimization WordPress CRO Social Media Marketing

Experience

Intersys Ltd

Senior SEO Specialist

  • Run daily website audits to catch and fix technical SEO and on-page issues, keeping the site healthy for crawling and indexing.
  • Lead outreach campaigns to earn high-quality backlinks from authoritative websites, steadily growing domain authority.
  • Build and execute link-building strategies that strengthen keyword rankings, organic search visibility, and overall website performance.
  • Track keyword performance weekly and deliver clear SEO reports using Google Analytics, Search Console, and other SEO tools to measure progress.
  • Work closely with developers and management to troubleshoot technical and content-related SEO issues, keeping the site running at its best.
  • Optimize website structure and content for AI-driven search and LLMs, improving discoverability and user engagement.
  • Drive improvements in search rankings and organic traffic through data-driven SEO strategies that generate quality leads.
Salsoft Technologies (Pvt) Ltd

Junior SEO Executive

  • Executed link building strategies and performed regular website audits to ensure optimal website performance and SEO health.
  • Identified technical SEO issues, collaborated with developers, and implemented fixes to improve crawlability and indexing.
  • Uploaded and optimized blog posts and website content using on-page SEO techniques, enhancing organic search visibility.
  • Monitored keyword rankings weekly and prepared SEO performance reports using Google Analytics and Search Console.
  • Applied hands-on experience on real SEO projects, gaining expertise in technical SEO, on-page optimization, content strategy, and analytics, building a strong foundation for professional growth.
Vitamindeck

SEO & Social Media Intern

  • Keyword research, backlink building, internal linking.
  • Content optimization with on-page SEO best practices.
  • Grew Instagram from 5K → 7K organic followers.
  • Collaborated with design team on social visuals and content calendar.

Key Achievements

Organic Traffic Growth

Drove consistent organic traffic growth through strategic SEO planning, including on-page optimization, keyword targeting, and technical improvements. Secured guest posts and backlinks on high-authority websites (DR 60+) with over 50K monthly visitors, significantly boosting domain authority and search visibility. Successfully achieved multiple first-page rankings for client websites on competitive keywords, resulting in increased impressions, clicks, and qualified leads. Focused on sustainable, long-term growth rather than short-term spikes, ensuring stable and scalable SEO performance across different projects.

Revenue-Driven SEO Strategy

Focused on building SEO strategies that actually drive revenue, not just traffic. Worked on identifying high-intent keywords and optimizing pages that bring in users who are ready to take action. Improved website structure, content, and user experience to increase conversions and generate real business results. Collaborated with content and marketing teams to align SEO efforts with overall growth goals. Regularly tracked performance through conversions and ROI, making continuous improvements to ensure long-term, sustainable growth for client projects.

Competitor SEO Analysis & Market Positioning

Conducted in-depth competitor SEO analysis to identify ranking gaps, keyword opportunities, and content strategies used by top-performing websites. Evaluated competitor backlinks, on-page structure, and traffic sources to build data-driven insights. Used these findings to position client websites more effectively in the market and target less competitive but high-intent keywords. Improved overall SEO strategy by aligning content and optimization efforts with market demand and competitor weaknesses, helping increase visibility and strengthen search rankings in competitive niches.

Social Media Growth

Supported organic growth of social media pages through consistent content planning, strategic posting, and active audience engagement. Played a key role in scaling an Instagram account from 1 to 10K followers organically, focusing on high-quality content, trend analysis, and community interaction. Improved reach, engagement rate, and brand visibility by aligning content with audience interests. Maintained consistency and performance tracking to ensure sustainable growth, building an authentic and engaged follower base without relying on paid promotions.

Organic Lead Generation Through SEO

Focused on generating high-quality organic leads through targeted SEO strategies. Identified high-intent keywords and optimized landing pages to attract users actively searching for relevant products or services. Improved content structure, on-page SEO, and user experience to increase engagement and conversions. Worked on aligning SEO efforts with business goals to ensure traffic was not just increasing but turning into real leads. Continuously refined strategy based on performance data to improve lead quality, conversion rates, and overall ROI from organic search channels.

Team-Based Approach to Organic Growth & Optimization

Worked closely with content creators, developers, and marketing teams to execute SEO strategies effectively. Ensured smooth collaboration between different departments to align SEO goals with overall business objectives. Contributed to content planning, technical fixes, and on-page optimization through coordinated teamwork. Shared insights from SEO analysis to improve implementation quality and results. This collaborative approach helped streamline workflows, improve execution speed, and achieve consistent organic growth. Focused on maintaining clear communication within teams to ensure all optimization efforts were aligned, efficient, and performance-driven.

Certifications

01
Digital Marketing Click5 Institute
02
SEO Certified HubSpot Academy
03
SEO Crash Course SEMrush Academy
04
Social Media Marketing HP Foundation
05
GA4 Data and Reports Google Analytics

Qualifications

Virtual University of Pakistan

BS Computer Science

Karachi, Pakistan

Jamia Millia Government Degree College

Intermediate Pre-Engineering, Karachi Board

Academic Foundation

PIM

Diploma in Digital Marketing

Professional Diploma

Let's grow your organic traffic.

Open to freelance projects, full-time roles, and SEO consultations.

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